'That's why mobile marketers have to find ways to assess the efficiency of ad campaigns. 'Traditional mobile marketing analytics tools have virtually lost their functionality due to Apple's new privacy policy,' she said. The content directly addressed their customers' core pain point.

Shutova said that there were three reasons that the ad was as successful as it was.ġ. The cost per landing page view was just $0.43, which is 132% lower than average for our account.' 'Especially for the chosen targeting options, which was in the U.S. 'The results were overwhelming,' said Elizaveta Shutova, MyTracker's senior product manager. The ad includes a video that breaks down how developers can accurately predict their app revenue and LTV right now after recent iOS changes. They're currently working hard to expand to larger audiences on an international scale, and they used a content-focused approach in an ad to help. MyTracker is a mobile app data company that allows app developers to get detailed analytics on their app's performance.

Leveraged testimonial copy to build trust and capture interest 'It implies social proof and describes exactly the reaction that a customer wants when they buy flowers,' said Austin. They also used a short but highly effective testimonial in quotes for the ad's headline at the bottom of the image. audience targeted was cart abandoners, 7-day visitors, 14-day visitors, and 30-day visitors,' co-founder Austin LeClear explained about the remarketing ad. 'The goal was to drive visitors back to the site after they'd visited the site from a Google Shopping Ad previously. They shared the following example that they created for a client, which started with a testimonial in the copy. Grow My Ads specializes in Google advertising, but they had plenty of insight to offer when it came to Facebook ads. Got creative with the copy and worked outside the box Gave users the option to convert right away, while still optimizing for video views, allowing for retargeting options later in the funnel Used their unique visual style and storytelling to capture user interest through video They saw increased awareness and registrations thanks to the promoted post, and they plan to retarget leads as well as users who watched the video but haven't yet signed up. When I asked her why she thought it was so effective, she said, 'It was pretty unique as far as videos go.' 'All in all, our goal was to get eyes on the video, and we were using video views as our main objective and leads second,' explained marketing manager Tory Wegner. It featured a video with branded language around the theme of becoming a 'superhero' by using 'the world's first B2B super squad.' There was a link to capture interested leads at the end of the copy. They promoted a post, with the goal of increasing brand awareness and video views specifically. Leveraged testimonials and UGC video to build trust and interestīreadcrumbs is an innovative contact and lead scoring tool, and they started strong with bright, branded imagery that you see across their site, blog, and social media. Understood their audience and focused on their primary pain points and motivations

Used smart targeting to find high-value cold audience membersĬreated a funnel to capture user interest and nurture it The next ads in the funnel take users to a landing page where they can set up a phone call with an enrollment specialist. Social Media College also used both interest-based targeting and lookalike audiences, before then retargeting users who viewed the landing page after clicking the ad. Clicking on the ad took users to a video sales letter that explained how you can grow a business with social media 'without missing a bedtime story.' The team explained to me that this was a top-of-funnel ad: they wanted to show their audience that a social media career was The Answer.

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